Role

Product Designer and Brand Designer

Type

Interaction Design Studio Project-Carnegie Mellon

Deliverables

UI Library, Brand Design

Timeline

2024

Weave

Role

Product Designer and Brand Designer

Type

Interaction Design Studio Project-Carnegie Mellon

Deliverables

UI Library, Brand Design

Timeline

2024

Overview

As part of the IXD (Interaction Design) Studio, our team designed a Mobile App proposal aimed at helping people navigate local harm reduction service.

As a lead product designer, I worked closely with the team to transform the user engagement by developing an app to streamline therapy bookings and provide content that fosters mental health.

Design Team

Understanding the Problem Space

To gain a deeper understanding of our audience, we conducted user research centered on gathering qualitative data.

We analyzed research papers and firsthand accounts and interviews of individuals navigating harm reduction resources.

Insights from firsthand accounts

I need things in place to help me stay clean, and being on the street makes it much harder. The most important part of recovery is having a safe place to go every night.

Patient

There's a huge stigma when you say you're an addict. You're treated unfairly, denied employment, and basic services. This isn't okay. There should be no judgment.

Patient

Getting help for opiate addiction is a mess. You’re bounced from one referral to another and and end up waiting four to six months to get any sort of help.

Patient

I need things in place to help me stay clean, and being on the street makes it much harder. The most important part of recovery is having a safe place to go every night.

Patient

There's a huge stigma when you say you're an addict. You're treated unfairly, denied employment, and basic services. This isn't okay. There should be no judgment.

Patient

I need things in place to help me stay clean, and being on the street makes it much harder. The most important part of recovery is having a safe place to go every night.

Patient

There's a huge stigma when you say you're an addict. You're treated unfairly, denied employment, and basic services. This isn't okay. There should be no judgment.

Patient

Research revealed that the needs our audience were vast and diverse. and extended beyond just harm reduction resources.

1/ Lack of access to information

Myriad of issues existed, such as fragmented services, lack of housing and employment support, fear of being stigmatized.

2/ Need for holistic support

3/ Fear of stigma

1/ Lack of access to information

2/ Need for holistic support

3/ Fear of stigma

Different needs, Diverse stories, Let them discover

Ideation and Concept Creation

We started our design process by creating sketches to outline the app's structure and features and presented them to Dr. Joudrey and peer navigators for feedback.

We centered the values of the app around accessibility, agency and privacy to create a safe space for our audience to connect with local services with the end goal of improving their life quality as a whole.

Design System, UI Library

We used playful colors, expressive icons, and micro-interactions to weave the brand through the experience and draw audience in.

Interact with the Weave App

What we accomplished

Real User Voices Into Features

Gaining insights from peer navigator interviews proved invaluable. By involving users with lived experience, we were able to create features that can solve user’s existing pain points.

Inclusive Design System

In our pursuit of accessible design systems, we focused on minimizing redundant clicks and empowering users to swiftly locate the information they require on their own.

Value of Iterations

Throughout our journey from research to synthesis, we discovered the immense value of iterative process. Although challenging, this served as a significant learning experience.