Sanjali Jain
Work
Resume
About

Designing a Conversational UI for SpreeAI

Role
UX Designer
Type
Client Project, CMU
Deliverables
Mobile App, AR/VR, Animation
Timeline
2024
Overview
As part of the Interaction Design (IxD) Studio Project, we worked with a sponsored client, SpreeAI to design a Conversational UI to elevate SpreeAI's product’s experience for customers and brands
I led, research, concept ideation, UX/UI Design and prototyping to design an intelligent voice assistant for SpreeAI, by situating the product experience into Uniqlo’s online and in-store experience.
Understanding SpreeAI’s Product
SpreeAI offers B2B AI software to fashion e-commerce platforms to integrate a virtual photorealistic try-on of clothing items.
SpreeAI aims to personalize their services for each brand making each experience unique.

User Insights from Alpha App Study

1
Overwhelmed by choices
The vast selection of clothing and the try-on feature left users feeling overwhelmed, making it difficult for them to find items that aligned with their personal style and preferences.
2
Complexity in the Try-On
Users were unfamiliar with the virtual try-on feature, and thus found the process complicated and struggled to navigate it, resulting in a lack of trust in the product.
Spree AI's conducted an Alpha App moderated study by guiding early users through key tasks and observing their interactions for feedback.
On analysis we understood that the issue wasn’t feature-specific but rooted in a lack of guidance and personalization at key touchpoints. Users needed real-time support to navigate the product and build trust in the services.
How might we elevate the shopping experience for users by integrating an intelligent conversational UI into SpreeAI's product experience
1
Provide personalized recommendations by understanding users
2
Engage in conversation and guide users through the try-on process.
3
Help users understand the AI Size Prediction through real-time feedback.
Situating the Product in an E-commerce Platform
Why Uniqlo
Uniqlo's commitment to fashion innovation and technology aligns with SpreeAI's goals and visions
Uniqlo works closely with users for continouse enhancement of product experiences which is in line with SpreeAI's user-centric approach.

Introducing Qlo

Conversational UI for Uniqlo
Powered by
Conversational UI
Qlo integrates seamlessly on the Uniqlo App and engages in conversation with users to understand their needs.
Personalised Outfits Recommendations
Qlo generates outfits on basis of what they ask and helps them through the try-on process
Guiding Users through the Try-on process
Qlo guides through the try-on process and explains the outfit details prompting them to do the try-on.
Adapting the AI Size Prediction
Qlo helps in explaining the AI size prediction feature and adjusts sizes based on user feedback.

Creating and Designing Qlo

Bringing together the visual identity
We iterated on multiple concepts for the visual identity of Qlo that brought together Uniqlo’s bold personality and colors along with SpreeAI’s softer circular visual identity.
We also incorporated visual styles insipired by fashion and technology motifs. We finalised the design we found most suited for mobile and mirror interfaces due to easy visibility, stronger ddentity easier adaption and greater flexibility
Expanding Qlo to facilitate an omni-channel experience for Uniqlo connecting online experience to an in-store AR Mirror experience.
User Perspective in Online Shopping
Story mobile illustration
In-Store AR Mirror Experience
Story mobile illustration
We successfully presented the design concepts and prototypes to SpreeAI's stakeholders and product managers
Collaborations and Learnings
Working with my design team has significantly enhanced my understanding of design strategy, visual design, and prototyping. Collaborating with our client, SpreeAI, taught me how to incorporate feedback and iterate on designs to meet user needs and business goals.
Conclusion
I want to express my gratitude to our professors, Andrew Twigg and Dina El Zanfaly, and our Mdes Cohort for their invaluable guidance throughout this process. Their support has been instrumental in shaping our team's approach to designing a successfull concept for SpreeAI
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© 2024 Sanjali Jain