Introduction

Adapt Wellness is a leading mental health organization in Mumbai, providing therapy through a network of verified therapists.

As the lead product designer, I collaborated with the Adapt team to design an app that streamlined therapy bookings and mental health services. This significantly increased user engagement and retention.

Founding Team

Design & Development

Problem Space

The company struggled to expand its user base due to structural challenges and changing user preferences. These issues were compounded by societal stigma and a lack of awareness about mental health.

The existing business model relied on requests for therapy from Instagram DMs and manual scheduling. As demand grew and user preferences evolved, this approach became unsustainable.

User Research

After an initial examination of the current business process, I conducted extensive user research to identify the key pain points and needs of existing and potential users, aiming to understand their struggles and approaches to managing their mental well-being.

18/ User Interviews

85/ User Surveys

Key insights from user research

I've been too busy with work responsibilities, no time or space to focus on my mental health.

Software Developer

I keep pushing off going to a therapist. I feel I don’t want to become too dependent on my therapist. I wonder if I will really be able to connect to my therapist and if its even worth the time and money.

Graduate Student

For me mental health is linked to a stable regular routine. Getting up on time, exercising, go to work, play sports, eat well and sleep on time.

Entrepreneur

Working out, talking to my family helps in taking care of my overall well-being.

IT Professional

When I suffered from depression I would not leave my house for long periods of time. I had to really push myself to get out and give attention to my mental and physical health

Student

I've been too busy with work responsibilities, no time or space to focus on my mental health.

Software Developer

Graduate Student

For me mental health is linked to a stable regular routine. Getting up on time, exercising, go to work, play sports, eat well and sleep on time.

Entrepreneur

Working out, talking to my family helps in taking care of my overall well-being.

IT Professional

When I suffered from depression I would not leave my house for long periods of time. I had to really push myself to get out and give attention to my mental and physical health

Student

Research revealed that each user's approach to their managing mental health is unique, stemming from a complex mix of personal and professional factors.

1/ Lack of personalized services

Users often resort to self-care coping mechanisms to manage their concerns. They struggle to find therapists with they whom they relate, preventing them from making concrete progress in their journey.

2/ Need for a holistic approach

3/ Instant Access

1/ Lack of personalized services

2/ Need for a holistic approach

3/ Instant Access

Users need a combination of personalized guidance and self-care.

Vision for User Centered Platform

Connect users to therapists that are most suited to address their concerns and build a safe space that encourages daily engagement with self-care.

Designing the Product

Purposeful Onboarding

Efficient onboarding encouraging selection of concerns using an intuitive user interface.

Home

Night and day activity flows for users, thoughts curated specially for each user, quick access to reading material.

Access to Therapists

It was crucial to provide users all important information pertaining to the matched therapists at a glance to give them flexibility of choice

Booking and Scheduling

Clear options and user-friendly UI to allow quick booking and easy management of schedule.

After a successful handover of the screens, the app was launched in September 2023

Check out the App on App Store

Gratitude

Working with the wonderful team of Adapt taught me immensely about design, strategy, and development. Collaborating with the development team taught me why and how design pivots are necessary for smooth app operation. But most importantly, I learnt the importance of working in harmony with a diverse group of people.